From the desk of Gideon Shalwick
Issue #5 | Feb 3, 2026
Hey Reader
If you’ve ever felt like building a personal brand is “random” or only for people who love being on camera - this week’s episode will challenge that in a big way.
Jemimah breaks down what’s really happening behind the scenes when someone looks consistently visible, confident, and everywhere - and how much of it is actually built on systems, structure, and repeatable process.
This week’s podcast
Systemized Personal Brands with Jemimah Ashleigh - EP9
If “consistency” has felt like the hardest part of building a personal brand, this conversation goes straight to the heart of why - and what to do about it.
Inside the podcast, you'll learn...
- The hidden reason most “personal brands” look effortless from the outside
- A simple way to plan months of content without living on social media
- Why repeating content is not lazy - it’s part of the strategy
- The collaboration approach that can instantly expand your audience
- The real enemy of visibility (and how to get past it)
Click below to watch or listen to the full episode.
In case you missed it
You can access all episodes here:
Tip of the week
If you want to stay consistent with short-form video, Jemimah’s main recommendation is to stop relying on daily motivation and build an evergreen system instead.
Her approach starts with planning far ahead. She says that once every six months, they spend one day writing content for the next six months. The goal is to create an evergreen content strategy that you can repeat, rather than inventing new ideas every day.
The structure is built around “pillars” - recurring categories of content. In her example, they use eight pillars, create 28 pieces of content for each pillar, and then repeat the process twice to cover six months. The point is to create a predictable system you can execute, not a constant creative scramble.
Then they batch record. Jemimah explains that once the ideas are written, they film the videos in batches - and she gives a real example of doing around 40 videos in about four hours because the plan is already set.
Finally, they remove the posting friction. She uses a long-term virtual assistant to post the content daily from the plan, and outsources short-form video editing, so the system keeps running even when she doesn’t “feel like it.”
Pretty useful, huh?
Quote of the week
“Once every six months, we spend one day where we write content for the next six months.” - Jemimah Ashleigh
Oh, and one more thing…
I’ve been doing the 30-day video challenge with Pat Flynn and I’ve learned a TON (even though I have not been able to post every single day!).
One lesson keeps standing out...
Stop trying to do too many things at once. Pick one thing and go all in.
I originally set out to create short-form videos for my personal channels. But the more I thought about it, the more obvious it became - why not apply everything I’m learning directly to the Vubli channel instead?
If I focus all my attention on one brand, one audience, and one goal, my chances of success go way up.
I’m curious - have you ever tried building two brands at the same time?
Did focus help or did it slow you down?
Hit reply and let me know...
Until next time,
Gideon Shalwick
Founder, Vubli
PS: If you’re not using Vubli yet, you can start your free trial here.
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