From the desk of Gideon Shalwick
Issue #7 | Feb 17, 2026
Hey Reader
What if going viral wasn’t about luck… but about building something you can repeat on demand?
This week’s episode unpacks the moment everything changed for one creator - and the simple shift that turned one viral hit into explosive, sustained growth. There’s a pattern hiding in plain sight. And once you see it, you can’t unsee it.
This week’s podcast
How to Go Viral With a Repeatable Series with Alex Drachnik - EP11
She hit a million views overnight.
But the real story isn’t the viral moment. It’s what happened the very next day that changed everything.
In this episode, Alex breaks down how one character, one format, and one decision turned into a million followers in a month.
We cover...
- The exact realization that transformed one viral post into a content machine
- Why part two is often more important than part one
- The 15-year “overnight success” nobody sees
- How combining two proven ideas unlocked a repeatable viral format
- The mindset shift that stopped her from quitting too early
If you want to build momentum instead of chasing one-off hits, you need to hear this.
In case you missed it
You can access all episodes here:
Did you know?
The fastest way to grow on short-form video is to turn one idea into a series.
Alex didn’t just go viral once. She immediately followed it with part two, part three, part four, part five. She posted three videos a day, every single day, for a month straight.
The key wasn’t inventing something new each time. It was creating a format she could repeat across endless topics. American vs Russian at the gym. At the grocery store. During COVID. With fashion. The structure stayed the same. The topic changed.
If you’re stuck, don’t chase brand new ideas. Find one concept that works, then build a repeatable framework around it. Ask yourself: can I make 20 variations of this?
When you hit on something that resonates, don’t move on. Double down and turn it into a series.
Quote of the week
“It was 15 years of work. It’s called the 15, 10 year overnight success story that nobody freaking talks about.” - Alex Drachnik
Oh, and one more thing…
We've been working hard behind the scenes to add a ton of improvements to Vubli.
If you are a current member, you will have noticed lots of smaller updates since the beginning of the year.
These are designed to help you get even better and more personalized results for your captions.
So, watch this space; lots of cool things are coming up!
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Ok… that’s a wrap
Hit reply if you have any questions - I'll respond personally (for now).
Until next time,
Gideon Shalwick
Founder, Vubli
PS: If you’re not using Vubli yet, you can start your free trial here.
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