From the desk of Gideon Shalwick​
Issue #1 | Jan 6, 2026

Hey Reader

Welcome to the very first Vubli newsletter...

We’re calling this SHORTCUTS!

A nod to short-form video, but more importantly, the shortcuts that help you grow faster without burning out.

This newsletter is simple by design.

Each edition, I’ll share:

• Our latest podcast episode
• Tips to CRUSH it with short form video
• And anything interesting to help you on your journey

No fluff. Just useful stuff.

Let’s jump in.

This week’s podcast

2.5 BILLION views in 301 days with Pat Flynn - EP5

Pat Flynn didn’t just grow on short-form video - he exploded! In this conversation, I pressed him to break down how it happened and what most creators get wrong.

Inside the interview you’ll learn:

• The moment Pat almost quit Shorts - and why video #35 changed everything
• The subtle hook that made people lean in without Pat saying anything new
• The counterintuitive mindset shift that unlocked massive reach without chasing virality
• The small on-screen detail Pat noticed only after dozens of uploads
• Why repeating the same framework kept working even when the results looked random

… and MUCH more!

• ​Watch the full episode on YouTube here​
• ​Listen the full episode on Apple Podcasts here​

In case you missed it

The Vubli Video Podcast has officially launched and we didn’t waste any time. We’re already five episodes deep.

If you enjoyed the Pat Flynn episode, here are four more you’ll want to check out next:

• Austin Armstrong - How he turned short-form consistency into over a million followers and used repurposing to dominate search, Shorts, and Reels.
• Simone Ferretti - Why storytelling, lighting, and pacing matter more than gear, and how to create visually magnetic short videos that convert.
• Nathan Chan - The content strategy behind Foundr’s massive reach, aligning personal and business brands, and the power of long-term consistency.
• Leslie Samuel - He ran a year-long short-form experiment most creators quit in weeks - what surprised him wasn’t views, money, or virality, and it changed how he thinks about content forever.

You can access all episodes here:

• ​On YouTube​
• ​On Spotify​
• ​On Apple​

Behind the scenes at Vubli

We’ve just shipped a major update to the Vubli interface.

Scheduling videos is now much faster and smoother thanks to our new drag-and-drop calendar. Fewer steps, less friction, and a quicker path to getting your videos posted everywhere.

If you’re not using Vubli yet, you can start your free trial here.

Oh, and one more thing…

If you want a simple, proven way to finally get consistent with short-form video, this is worth your attention…

Pat Flynn is about to kick off his 30-Day Video Challenge, where you commit to publishing one short-form video every day alongside a community of creators doing the same thing.

It starts January 12, so you still have a few days to prepare.

I’ll be joining in myself and posting daily videos from day one.

This is one of the best ways to build momentum, confidence, and consistency with short-form video - guided by someone who has both the teaching ability and the results to back it up.

• ​You can learn more and join here.​

Ok... that’s a wrap for the very first edition of SHORTCUTS!

Hit reply and let me know what you thought, or what you’d like to see covered in future issues.

This newsletter is for you.

Until next time,

Gideon Shalwick
Founder, Vubli

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